Family and Fashion; two things that are very closed to my heart. So, when Kobi & Roo reached out to me for their first ever collaboration with the entire family, I was so thrilled! AND…I can not say NO. So here we are representing this urban apparel brand for modern family originally from UK.

And I am believer of a small beginning. Everything starts with a seed. And when you water them regularly, it WILL definitely grow.
Nothing was born BIG. But all things was born TO BE BIG.
Do not despise these small beginnings, for the Lord rejoices to see the work begin,…” – Zachariah 4:10
Big shouts to all the small shops across the world, I am proud of all of your boldness and courage. Including my dearest friend, Kobi & Roo. It is a small shop with a big potential. Run by a multitasking mom of two, Ezi. (love you girllll. X)
And today I had a chance to interview her further about her childhood dream and how this small shop has changed her life and her community. SO, here we go!!
1. Firstly…I must know what made you choose the name Kobi&Roo?
Kobi & Roo was inspired by my two kids Nigerian middle names. My son is Kobimdi (Kobi) and my daughter is Chierika (Roo) They both inspired the brand.
2. What inspired you to get into business and start your own clothing label?
I have always dreamt of owning my own fashion business from a young age. I finally took the bold step to set up my own modern clothing label during my maternity leave with my second child. I feel great ideas come during maternity leave (haha!) I was inspired by my kids. I love shopping for them but hate the stress of going to the shops and shuffling through piles of clothes. I am more of an online shopper, so i knew a lot of other moms are like me and want modern, unisex clothes for their kids and would prefer to buy it online. I also like the excitement i get from knowing that the postman would bring me a surprise soon and i know many people would too.
3. Why do you go for small business? What impact does it make to your life?
Small business is very important to me. I feel It is where we all start from. Start small grow big. I believe small business is a learning process, a way to make an impact to your family, community, and the world in general. I like the fact that small businesses support each other and many more people are supporting small businesses. Gone are the days of competition, we now live in a world where collaboration is king.
4. I know for myself that I struggle to find work life balance and I feel as though I am always working, How do you manage the two?
It is still a struggle as 24 hours just doesn’t seem to be enough. We as mums are blessed to be multitaskers. we try our best to wing it all. I do have my moments with balancing work and life, but the good thing about being a mom and having an online business is that you can work at your own schedule. No deadlines and no pressure. I try to balance my life by doing the most important things first, which is nurturing my family before i get down to business.
5. I know for myself too that running small business is a tough gig, with limited time and resources we have, how you overcome those and stay motivated?
I stay motivated by trusting God to see me through. I always put God first in my life as he is the giver of all good things. I also try to stay motivated by keeping to schedule. Like if i need to update my social media or create a new product for my store. Sometimes when you feel really exhausted, its best to give yourself a break and the motivation will be back if you are passionate about what you are doing.
6. Lastly, what do you think about the community’s response to small businesses today? What changes do its make to the community?
I’m so impressed with the way people support small businesses. I tell you, social media is a gold mine filled with lots of talented and creative small businesses making an impact in their community. Being a small business owner, i have met some amazing small business owners and we encourage one another through regular small business Saturday shout outs, charity and fund raising activities, and regular raffle draws. its a small business revolution.
Today, Kobi & Roo is running its 2nd brand enthusiast search for kids and has been featured on some local page. Way to go girl!!
SMALL IS INDEED THE NEW BIG
So, what are the small things you have in your hand today? Are you willing to take a big step unto them?
It’s not gonna be easy, but we are here walking this journey together and cheering on you. Oh..and any favourite small shops you would recommend? Please leave them coming on the comments below.
Love,
Kenny